We created a 360 campaign to launch “The Secret Nature of Fruit,” a new brand by Dole Packaged Foods entering functional foods, supplements, and premium beverages. The idea was to bring people inside fruit like never before, uncovering a hidden world of energy, benefits, and vitality that redefines fruit as something powerful, not passive.

RESULTS:
The launch successfully introduced Dole into higher-value categories with a distinctive, ownable platform, helping elevate perception beyond packaged fruit and into a more premium, functional space.