Eric Cosper is a creative director who believes the best ideas are simple, human, and a little unexpected.

Over the course of his career, he’s worked at agencies like Fallon, BBDO, Publicis, and Wieden+Kennedy,

helping build campaigns for brands such as GE, Citibank, and T-Mobile.

His work has been recognized with multiple Cannes Lions and other industry awards,

but what matters most to him is making things that people actually care about—ideas that stick,

stories that connect, and work that feels honest.

RESUME

Freelance Creative Director | ericcosper.com 

Partner with leading brands to develop brand and product storytelling across campaigns, launches, and experiences, including:

• Starbucks NYC initiative

• Wells Fargo Money Lab social campaign • Discord internal brand experiences

•360° relaunch of Suzuki DR-Z motorcycle

• Universal Studios Resorts social campaigns

THE DISTILLERY PROJECT , San Francisco, CA

Group Creative Director

• Led creative for Kohler and multiple Dole brands, driving business growth through integrated digital and social campaigns.

•Won and launched new business, including Kohler and Consumer Credit Union, by developing clear, compelling platforms in close partnership with strategy and marketing.

• Built a high-performing creative culture centered on clarity, collaboration, and ideas that translated seamlessly from concept to execution.

• Helped scale the agency during a period of major growth, contributing to its recognition as Ad Age Small Agency of the Year.

ARGONAUT, San Francisco, CA

Group Creative Director

• Led creative for AT&T/Cricket Wireless across a $100M national ecosystem spanning broadcast, digital, retail, and social, driving market share growth despite reduced spend.

• Simplified the message and sharpened the platform to create clear, distinctive work ni a crowded category. • Translated complex wireless offerings into engaging campaigns across every touchpoint.

• Led a cross-disciplinary team of writers, art directors, and designers, partnering closely with strategy and clients to take ideas from concept through launch.

MEKANISM, San Francisco, CA

Creative Director

• Managed creative for the Charles Schwab business, managing a $75M+ media ecosystem and guiding a team of writers, art directors, designers, and producers.

• Directed integrated campaigns across broadcast, digital, and social, including the "Carl the Broker" platform, which challenged conventional thinking around investing and drove significant growth in new accounts and assets.

•Led product launch campaigns introducing three Amazon Alexa integrations through targeted work on Instagram and YouTube.

•Launched the first national campaign for HotelTonight.

• Partnered with Meta on a campaign for Instagram.

• Partnered with Facebook on campaign development for the Lords Mobile video game.

BBDO, New York, NY

Senior Creative Director

• Led creative for GE's $110M global business, managing a 20+ person team and driving integrated campaigns across broadcast, digital, and experiential.

• Turned complex industrial technologies into clear, human stories that scaled across global audiences and increased engagement.

• Led the "Brilliant Machines" platform and Olympic campaign, helping reposition GE as a forward-looking technology company.

• Created the Emmy-nominated "Childlike Imagination" spot, reaching millions and becoming a flagship expression of GE's brand.

WIEDEN + KENNEDY , New York, NY

Art Director

• Developed integrated campaigns across broadcast, digital, and social platforms for brands including Nike,

ESPN, Disney, and Delta Air Lines.

• Concepted and produced a high volume of campaigns for ESPN, including multiple installments of the long- running This Is SportsCenter series and seasonal work tied to National Football League programming, delivering broadcast, digital, and social executions at scale.

• Led creative for Monday Night Football and major National Football League campaigns, ensuring each execution stayed true ot ESPNs' voice while driving fan engagement across platforms.

SKILLS

• Art Direction

• Copywriting

• Creative Direction

• Performance Creative

• Brand Building

• Social-First Campaigns

• Integrated Campaign Development

• Creative Team Leadership & Mentorship

• Concept Development|

• Visual Storytelling

• Brand Voice Development

• Creative Operations &Workflow

• Al-Driven Creative Development + Production Awards

AWARDS

• Emmy nomination

• Multiple One Show awards

• AICP awards

• Effie awards

• D&AD awards.

• Cannes Lions awards