Working on AT&T and Cricket meant working with established brand characters, which comes with its own challenges. There’s a fine line between staying true to what people recognize and keeping things from feeling stale.

So we created a 360 campaign where the characters could show up in culture, not just in ads. By finding ways for them to live across different channels and contexts, we were able to keep them consistent, but make them feel fresh and relevant.

RESULTS
The work expanded across platforms and partnerships, proving that even well-known brand characters can keep evolving and connecting when they’re part of something bigger.