This was one of the first campaigns I ever made, and one I’ll never forget. We brought in “Pepe the Shrimp” from the Muppets and worked directly with the Jim Henson Company to give the work a bold, irreverent voice that stood out in the category.

It was playful, unexpected, and leaned fully into the indulgent, over-the-top nature of the brand.

RESULTS:
The campaign helped Long John Silver’s break through with a distinctive tone, creating memorable work early in my career and setting the foundation for the kind of character-driven storytelling I’d continue to build on.