Mobile game advertising was a sea of sameness, loud, generic, and instantly forgettable. So instead of following the category, we reinvented it. In 2015, I created the world’s first spokesgoddess, a character built to command attention, embody power, and give Game of War a distinctive, ownable voice in culture.

She didn’t just show up, she dominated. The campaign turned a mobile game into a cultural force, blending spectacle, celebrity, and storytelling in a way the category had never seen before.

The work culminated in a Super Bowl spot during the New England Patriots vs. Seattle Seahawks game, putting the brand on one of the biggest stages in the world.

RESULTS:
The campaign drove massive awareness and engagement, helping propel Machine Zone’s valuation from $1 billion to $3 billion in just one year. It redefined what mobile game marketing could be and set a new standard for scale, impact, and cultural relevance.