I cut my teeth as a senior creative and creative director on T-Mobile, producing over 16 commercials in two years and learning how to move fast without sacrificing the idea. It was a crash course in building a bold, distinctive voice in a crowded, fast-moving category.

I also wrote the “Nocturnal” spot, tapping into the energy and attitude that helped define the brand at the time.

Beyond broadcast, I worked on digital experiences like the Sidekick 3 site. You could wander through an animated city block in 360 degrees, exploring the product in a way that felt immersive and ahead of its time.

RESULTS:
The work helped reinforce T-Mobile’s challenger identity, delivering a steady stream of distinctive, high-impact creative across channels and pushing early digital experiences that engaged people in new ways.